During the coronavirus lockout, the German luxury carmaker has digitized its client experiences further with the introduction of electronic distribution and after-sales facilities. Audi also employed the use of augmented reality to experience and explore selected models within the personal environment of the customers at home.
Head of Audi India Balbir Singh Dhillon said, “While our belief in a digital future is already profound, the advent of Covid-19 has only made it stronger as to how we interact with our customers going forward.”
Prospective Audi customers would be able to get to know the latest models on offer, customize them to their desires, discover the financing choices and put the order from home comfort. Current Audi owners can book their car from the company website for service that involves arranging pick-up and drop timings. The carmaker also intends to introduce the right to monitor the status of the service in real time. The luxury carmaker introduced their connected car tech for various vehicle telematics in India last year as well.
Audi also enables consumers to explore the latest collection of goods comprising of the A6, A8L and Q8 via Virtual Reality. Check the QR code available on the Audi website using a portable scanner and you’ll be able to display a digital image of the Audi model inside your house, on your phone.
As the lockout relaxes, the other Audi models such as the A4, A3, Q3, and Q5 will return to the Indian product lineup with appropriate changes. It is also due to launch many facelifts and new models in India later this year.